A guided start, for those ready to slow down.

"The first time I walked into a cigar shop in London, the owner took the time to sit with me, recommend three cigars, and show me how to cut and light them. I didn't know how lucky I was. This page is here to make sure you don't have to rely on luck."

Lisardo, Founder of Toro Puro

Start here

Four simple questions to guide your choice and shape the experience you want.
What kind of time are you looking for: a quiet reset, or something more social?

Less time commitment, easier to keep the flavour clean without overheating it.

  • 45 to 60+ minutes: go longer only if you can stay unhurried. Good longer shapes: Toro or Churchill.

Longer cigars reward a slower pace. If you rush the last third, it can turn hot and sharp.

What do you want the moment to feel like?
  • Gentle and easy: mild to medium is the calmest start. It’s more forgiving if your light isn’t perfect, and it’s less likely to feel overpowering if you’re still learning your pace.
  • More character: step up once you’ve found your rhythm. Richer cigars tend to punish speed. Once you naturally smoke slower, you’ll get more flavour without the edge.

A simple way to think about it: start mild to medium, then move toward medium (and only later, if you enjoy it, medium-full).

What’s the environment?
  • Outdoors or any breeze: a jet flame keeps it simple. Wind makes a soft flame frustrating, and an uneven light is the fastest way to an uneven burn. A jet lighter helps you get an even start and makes touch-ups clean.
  • Indoors and calm: any consistent flame works if you take your time lighting. Still air gives you control.

The key is not the tool, it’s the method: toast evenly, rotate slowly, then take gentle draws to set the ember.

Do you want to choose, or be guided?

If you’d rather not second-guess it, start with a curated selection. That’s exactly what the Starter Sampler Collection is for.

Person lighting a cigar with a lighter, wearing a blue shirt.
Person lighting a cigar with a lighter, wearing a blue shirt.
Person lighting a cigar with a lighter, wearing a blue shirt.
Person lighting a cigar with a lighter, wearing a blue shirt.

Choose your first cigar

Pick the one that feels closest to you.
Short Cigars Bundle - Toro Puro

GENTLE AND EASY

Smooth, approachable, and forgiving. The natural place to begin.
Medium Strength Cigar Bundle - Toro Puro

BALANCED AND READY

A step forward in character. More body, more complexity, still composed.
Starter Cigar Sampler - Toro Puro

START WITH A SELECTION

A curated sampler takes the guesswork out entirely.
How to cut
  • Find the shoulder. The point where the rounded cap starts to straighten.
  • Cut just above that line. Small cut. Clean cut.
  • If the draw feels tight, you can always take a second tiny cut.
How to light
  • Hold the flame close, but don’t scorch the sides.
  • Toast the foot first by rotating the cigar until the edge is evenly warmed.
  • Then take a few gentle draws while keeping the cigar rotating.

Your goal is an even ember, not a fast start.

The pace that makes it enjoyable

Think of it like sipping. If the smoke turns hot or sharp, slow down and let it settle.

Two tools worth having

You don't need much. But a clean cut and a controlled light will change the experience entirely. These are the pieces we'd recommend for a first setup.
Box of cigars with a knife and lighter on a wooden surface.
Toro Puro Jet Cigar Lighter - Toro Puro
Toro Puro Jet Cigar Lighter - Toro Puro
Price: £4.50 Regular price:
Toro Puro Jet Cigar Lighter
Price: £4.50 Regular price:
Toro Puro Precision Cigar Cutter - Toro Puro
Toro Puro Precision Cigar Cutter - Toro Puro
Toro Puro Precision Cigar Cutter - Toro Puro
Price: £4.50 Regular price:
Toro Puro Precision Cigar Cutter
Price: £4.50 Regular price:
Vertigo by Lotus Cyclone Cigar Lighter - Toro Puro
Vertigo by Lotus Cyclone Cigar Lighter - Toro Puro
Vertigo by Lotus Cyclone Cigar Lighter - Toro Puro
Price: £14.50 Regular price:
Vertigo by Lotus Cyclone Cigar Lighter
Select Color
2 colors available
Price: £14.50 Regular price:
S.T.Dupont Maxijet Cigar Cutter Chrome - Toro Puro
S.T.Dupont Maxijet Cigar Cutter Chrome - Toro Puro
S.T.Dupont Maxijet Cigar Cutter Chrome - Toro Puro
Price: £150.00 Regular price:
S.T.Dupont Maxijet Cigar Cutter Chrome
Price: £150.00 Regular price:

Start with a selection

The simplest way to learn what you enjoy, without second guessing.

If you’re still finding your taste, it’s hard to know what you’ll enjoy until you’ve tried a few. One cigar can be a good choice and still not suit your palate on that day, especially if you’re still finding your pace.

That’s exactly why the Starter Sampler exists. It removes the pressure of picking “the one”, and gives you a small range chosen to be approachable and forgiving, so you can discover what you enjoy in real time, without second-guessing the decision.

Worth reading after your first cigar

These aren’t instruction manuals. They’re short perspectives, the kind of things that make the next experience feel even more considered.
Cigars with text 'Understanding Cigar Strength; From Mild to Full Bodied' on a white background

UNDERSTANDING CIGAR STRENGTH

What strength actually means, how it differs from flavour, and how to use it to guide your choice with confidence.
Cigars and a cutter on a dark background with text about cigar maintenance.

CUTTING, LIGHTING, AND STORING YOUR CIGAR

The three things most people get wrong on their first cigar.
cigar cutter cutting a cigar with text saying guide to smoking a cigar

GUIDE TO SMOKING A CIGAR

A calm, step-by-step guide to the ritual of smoking.

CARE AND MAINTENANCE

A little attention now. A far better cigar later.

Troubleshooting

If something goes wrong
My cigar went out

Totally normal. Tap the ash, re-toast the foot, and relight gently.

It’s burning uneven (one side racing ahead)

Touch up the slower side with the flame for a second or two. Slow your draws.

It tastes harsh or bitter

That’s almost always heat. Slow down and give it 30 to 60 seconds between draws.

It feels too strong

Put it down. Drink water. Have something sweet. Come back later if you want to.

READY TO BEGIN?

Join the Toro Puro Club and your first order comes with a £15 welcome reward, our way of saying thank you for choosing to start here.

Early access to curated selections, considered releases, and a community built around the same thing you came here for: time well spent.